About Us

Kelabu is an online women's jewellery and accessory store, selling fashion jewellery items sourced internationally from all over the globe. Based in Manchester in the UK, Kelabu was created through our love for not only jewellery but also fashion and how different these things are depending upon where you are in the world. We have combined our 3 loves - fashion, jewellery and travel - to bring you the best selection of affordable, unique jewellery items we can find.

Our products and collections are individually hand selected, with not only style and quality, but also cost at the forefront of our minds. This means we can bring you a stunning collection of fashion jewellery at the best possible prices without compromising on quality or durability.

Kelabu is a family owned and run business, founded by a brother (Joe), sister (Kelly) and sister-in-law (Lisa) team. Drawing on our respective previous industry experiences in digital marketing, fashion and engineering, we’ve blended our skill sets to create Kelabu, inspired by a childhood spent travelling the globe, and driven by a passion for the industry.

The name Kelabu comes from a derivative of our surnames, combined with a reference to our upbringing. Kelly and Joe’s surname of White, mixed with Lisa’s of Black (no, we swear we haven’t made it up!) becomes grey. Much of our childhood was spent in Malaysia, and in the Malay language, the word for grey is ‘kelabu’. It's catchy, don't you think?

We hope you love our jewellery collections as much as we do! Happy shopping....